Are you concerning of corporate social responsibility and sustainable management? You are then a "CSR Expert / B Corp"
“Convergence Expert” means people who are concerned about business strategy based on social value. Many of these people are sensitive to trend. They have both business mindset and humanities/philosophical mindset at the same time. Since these people empathize with others easily, they are often seen as ‘warm-hearted and generous type of people’. They continuously think about ways to solve social problems with business as they are interested in business management as well as social problems which comes from their high interest in their surrounding people. When they choose a job, they not only consider economic value but also how corporate understands society and its ethics.
CSR(Corporate Social Responsibility) has become the essential part of business. While CSR is extending to CSV(Creating Shared Value), the field where CSR experts can play a role will be expanded. Different from CSR, CSV requires strategic changes on the level of whole company, which would drastically change its corporate management. At the core of CSV lies the sustainable growth of the company achieved through the balance between social value and economic profit.
TIP, TIP, TIP that helps you find information!
If you are the “Convergence Expert”, why don’t you keep an eye on the following media and issues?
Magazine Root Impact
For those who are having difficulty finding information of social sector, we recommend you to subscribe to Magazine Root Impact which Root Impact publishes. In this newsletter that is sent once every two weeks contains various detailed information from brand examples that are well-known overbroad but unfamiliar in Korea and entrepreneurs’ stories that are worthy of notice to internal and external social sectors’ hot trend.
B-Corp is a certification mark that is given to corporations that fully take social responsibility, which is examined by B-Lab, the NPO in the U.S. In order to receive the mark, B-Corps should earn minimum score of 80 out of 200 points in 180 items from five areas: contribution to local society, environment-friendly, work environment, account transparency, and company co-management. Currently, about 1000 companies from 33 countries received the B-Corp mark.
Sustinvest is a think tank that evaluates and analyzes the sustainability of company management. Sustinvest suggests the company's’ non-financial accomplishment and its influence by analyzing sustainable management and evaluating the companies’ developing the model, ESGValue to analyze the relationship between ESGValue, which Sustinvest developed, and ESG(Environment, Society, Governance) outcome. It is publishing report about sustainability on a regular basis.
Just Capital is a non-profit research institution that evaluates companies’ management if it is “just”. Paul Tudor Jones, the founder and investor of the Robin Hood Foundation, established this institution. Just Capital announces the list and criteria that evaluates the ‘right’ corporation on the assumptions that companies can lead positive changes in society and when enough information about ‘right’ management is provided to the public, people will buy the products of the company that accords with their values, invest in them and work for them. Just Capital compared ‘Pay Equity’ of companies in JUST100, JUST32, and those out of list and announced that just companies’ ROIC(Return on Invested Capital) turned out to be high.
Be Root Impact’s Project’s Sponsor Company!
Root Impact is open to collaboration with companies. JP Morgan Chase Foundation sponsor Impact Basecamp that educates and nurtures young changemakers. JP Morgan is nurturing young changemaker under the social contribution initiative mission ‘New Skills at work’ to lower the gap between workers’ competencies.
Google is running Google Impact Challenge(GIC) that selects social innovative ideas and supports half a billion dollar at the largest under the mission ‘Better World, Faster’. Root Impact’s Impact Career is currently funded by Google as it was selected as 2016 GIC Top 10.
Besides, Dr. Bronners is sponsoring changemakers’ co-working community. Sharehouse is sponsored by Dodot, the lifestyle furniture company, and Casamia is sponsoring changemakers’ cafe, thereby continuously exposing their brand to changemakers.