Are you weighing the value of lifestyle that cares for others? You are then a "Value Consumer"
“Value Consumer” means consumer who think about the value the brand is pursuing. These people sensitively respond to products from companies that change world in a positive direction and expresse their support for the relevant issue. These people are concerned about the sincerity of the brand that delivers its own story, its social value with consistency. They volunteer to purchase the brand’s products and be the supporter/spreader of the brand by sharing their purchasing experience with their acquaintances.
These people care for the society and the socially marginalized and they express their support for positive social change through SNS. As they are strongly self-motivated and always have thirst for learning, they enjoy participating in various gatherings of diverse topics such as society/culture, humanities and such. Since these people are highly sensitive to trend, many of them are early adopters who access to new product information and purchase them faster than others. They put importance on relationship and many of them are active online/offline according to their personalities.
TIP, TIP, TIP that helps you find information!
If you are ‘Value Consumer’ who are concerned in changemaking issue, why don’t you take a look at the following programs and products of social ventures?
Oneulsalon is a cafe space where you can have conversation on various topics such as politics, society, art and such. In the daytime, it is used as cafe and library while in the evening, seminars on various social issues take place. It offers an opportunity to start lightly for those who were interested in social issues but had difficulty approaching them.
Root Impact Newsletter
For those who are having difficulty finding information of social sector, we recommend you to subscribe to Magazine Root Impact which Root Impact publishes. This newsletter that is sent once every two weeks contains various detailed information from brand examples that are well-known overbroad but unfamiliar in Korea and entrepreneurs’ stories that are worthy of notice to internal and external social sectors’ hot trend news.
Marymond is a design company established with a mission to “realize the recovery of nobility”. The company sells design products of which motif is from the flower works that Korean comfort women made during gardening therapy. It is well known as Suzy(Korean celebrity)'s phone case company and is enjoying its popularity as shown when the new product is sold out as it is announced to the public. It is not only excellent in design but it can also serve as a way to show sympathy and support for the comfort women issue.
Eone TImepiece is a design company that makes timepiece which claims to advocate ‘design for everyone’. Although it started with a goal to alleviate the discomfort that blind people experience, the product developed in a way which everyone can easily and beautifully use regardless of age,gender,disability and such. It proved its design and marketability to the world by succeeding $590,000 crowdfunding in Kickstarter, a global crowdfunding platform. If you are looking for a special timepiece, Eone can be your choice.
Mill Company (So-nyeo Bang-atgan)
Mill Company is an eco-friendly restaurant using fresh ingredients from Cheongsong. ‘So-nyeo’ here includes “grandmothers” who raise wild greens, ones who use them them as ingredient for cooking, and everyone who contributes to a meal. Mill Company started from the need to establish sales platform that can ensure fair profit structure of the elders who are selling fresh ingredients, living in the countryside. Mill Company severs existing distorted distribution system and directly manages from agriculture to distribution by directly dealing with the producer.
Frip is a professional activity service company which believes that the joy and passion that comes from sharing the values and culture of activity can change individuals and the society in the end. Frip provides various activities that one can experience in a day from climbing event to archery. Frip also runs events where social value and sports activity meet such as running event which collaborated with Peace Butterfly, to recall comfort women issue.
B-Corp is a certification mark that is given to corporations that fully take social responsibility, which is examined by B-Lab, the NPO in the U.S. In order to receive the mark, B-Corps should earn minimum score of 80 out of 200 points in 180 items of five areas which are contribution to local society, environment-friendly, work environment, account transparency, and company co-management. Currently, about 1000 companies from 33 countries received the B-Corp mark.